Hey! I’m Evan Walden, founder and CEO of Monday.vc. I’ve spent the last 10 years building companies that help people find meaningful work after realizing early in my career that we all deserve to love what we do.

Today I’m excited to announce that as of July 6th, 2020, Monday.vc has rebranded to Getro.

The story of Monday.vc

Monday started in 2016 as a talent marketplace that would help millions of people find jobs that they loved. The name “Monday” felt like a perfect fit; it symbolized the idea that, if Mondays feel uninspiring and you don’t love going back to your job week after week, it might be time for a career change.

We focused on helping startups, knowing that hiring is the number one problem they face, and quickly realized that the fastest way to connect with thousands of startups was by solving problems for their investors.

As the economy boomed, capital was becoming a commodity. VCs started differentiating themselves by expanding their offering beyond funding. The “Head of Platform” role was born, and has since become table stakes for any established fund.

Since the role was new, no purpose-fit tools existed yet. Platform teams were using manual job boards to host open jobs and Excel spreadsheets to organize job seekers; these tools were a waste of time and impossible to measure. We knew there had to be a better way.

Today, we work with hundreds of heads of platform teams all over the world at top funds like Union Square Ventures, Lerer Hippeau, and Techstars.

We help them save time and measure their efforts with a job board that automatically adds and removes portfolio company jobs in real time, and with a private talent network that facilitates introductions between job seekers and portfolio companies.

Growing our vision

As our business grew, so did our vision.

We learned that VCs aren’t the only ones facing the problem of connecting people to companies. Chambers of commerce, foundations, professional associations, economic development initiatives, non-profits, startup accelerators, universities, communities, and professional services providers have all approached us with similar challenges.

We’ve loved seeing the impact of initiatives like The Health Talent Exchange aggregating open jobs for the Health Tech industry, or LaunchTN promoting innovation in Tennessee. When COVID came, we even launched a community of our own - Getro.org - to help tech workers who had lost their jobs.

Our vision had expanded beyond just helping VCs to becoming a platform that could help millions of people navigate their professional networks to find career-making opportunities. The name “Monday” was no longer able to hold the full scope of our vision. We knew it was time to rebrand ourselves.

And, let’s be honest...when Monday.com closed their $150m Series D and I started getting calls congratulating me on our success, it didn’t help 😂

Choosing the right name

In search of a new brand, we spent months brainstorming and endless hours looking for available domains. We wanted something that was easy to pronounce, less than 7 letters, and we needed the .com to be available this time. It was a tall order.

Eventually, it was our friend Ronen who ended our search. He had us tell him a story about our vision, and scribbled down combinations of words on a whiteboard as we spoke. The concept of “introductions” kept coming up, with names like IntroHero, Introso, and Intropy.

At some point, Ronen called out the word “Getro”, and we all knew it was the one. It was short, easy to pronounce, and something we could make our own.

Getro is a combination of “get” and “introduction”; it represents our mission to help people connect to opportunities faster by taking the manual work out of making introductions.

Onward with Getro

We’re building a place where anyone can cut through the noise of blind introductions and boring resumes, leveraging the trusted relationships in their network to find the connection they need and deserve. I’ve never been more excited about the future! If you’re looking for help making more efficient introductions for your network, contact us at www.getro.com - we’d love to help 👋

This rebrand has been such a team effort. I’d like to thank everyone on the Getro team, along with our friends GoodKnife, Ronen Verbit, Brooke Amber, Anneke Jong, Hayley Darden, Ashley Nowicki, J.J. List, Kristin Glenn, Susan Walden, Jade Tailor, Kailin Rutherford, Carine Carmy, Jenny Slade, Ramón Recuero, Julián De La Vega Muñoz, and Erin Rand for their time and feedback in guiding us!

P.S. If you’re interested in joining us on our journey, we’re hiring! We’re a diverse, fully remote team of 16 people spread across the world. Take a look at our values below and if they resonate, check out our open roles here!