Discover how Femtech Insider eliminated manual job posting processes and generated commercial success with Getro's automated job board platform, reaching 500K monthly users.
"We went from copy-pasting job listings to running a job board that gets 14,000 views a month."
Femtech Insider is a leading media platform covering the women's health innovation ecosystem, reaching 500,000 people monthly through their newsletter, website, and LinkedIn channels. Founded by Kathrin Folkendt in 2019, the platform covers digital health, biotech, medtech, pharma, and policy developments in women's health.
But building a platform that sits at the center of a movement means more than just sharing stories. It means helping people find each other — talent, investors, partners — and Kathrin knew from day one that jobs were part of that equation.
“I’ve always believed that to build great companies, you need great people. From the very beginning, I wanted a job board to be part of the brand” - Kathrin Folkendt.
Initially, running the job board was a manual, painful process. “It was a WordPress plugin. I’d copy and paste jobs every week. It took a lot of time to do even five listings.” Despite the heavy lift, it filled a gap. Job seekers appreciated the focus. Companies found engaged candidates. The effort was worth it… until it wasn’t.
“We actually had to take it down at one point,” Kathrin shared. “I got hate mail. People were just so disappointed and frustrated that our job board was gone. Others with UX backgrounds were reaching out just to volunteer and help fix it. It was embarrassing.”
That changed when Femtech Insider launched its new job board on Getro.
Femtech Insider now uses Getro to power a fully automated, beautifully integrated job board. No plugins, no manual posting, no stress. It pulls live job listings from across the ecosystem and makes it easy for Kathrin to feature roles in her weekly newsletter and on LinkedIn, which now has over 45,000 subscribers.
"It's helped us be a lot more efficient. The fact that it automatically works, pulling all the jobs, makes it very easy for us to maintain and use. We can really focus on what matters to me, which is the distribution aspect and figuring out how to create a sustainable business that supports women."
The transformation didn’t just save time… it drove real business results:
The improved metrics visibility became a key selling point. "Even just having better visibility of our metrics on the job board has tremendously helped in terms of being able to commercialize it," Kathrin explains.
Femtech Insider maximized their job board's impact through strategic content distribution:
"I always believe that content without distribution is simply not it. So we've been quite focused on building out our own channels and distribution capabilities from the very beginning"
What started as a necessary but painful manual process became a smooth revenue-generating component of Femtech Insider's business model. The partnership with Getro eliminated operational friction while providing the professional experience her community deserved.
"It's just been a very smooth partnership. I very much appreciate the support that I've received from the team. It was just very fast... The operational aspect and the ease of use are really key for us as a small organization."
For community builders in specialized sectors like femtech, the lesson is clear: the right job board platform doesn't just save time; it transforms a necessary service into a strategic advantage that serves your community while driving sustainable revenue growth.
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